In coronavirus recovery, Puerto Vallarta leads the process

Published on : Wednesday, October 7, 2020

In regard to tourism, Puerto Vallarta, Jalisco, is leading the coronavirus recovery, as per the hotel data company STR reports.

In August, the city enjoyed a hotel occupancy rate of 33.9%. It was better than that of Los Cabos, which experienced 25.8% occupancy, and the Mexican Caribbean had a 25.4% occupancy rate.

All three resort cities outperformed tourism to Mexico City, Guadalajara and Monterrey. This pointed out the fact that leisure tourism is gradually rebounding while business travel may be bit slower to recover.

In Mexico, luxury and economy-class hotels have been the hardest hit ones with occupancy dropping to 70% compared to 2019 while middle and upper middle-class hotels have witnessed 60% fewer guests this year.

In the webinar presentation of STR at the Hotel and Tourism Investment Conference, the company emphasized that countries like Peru have greatly profited from domestic tourism. Also, it observed that the travelers from the U.S. are keen on traveling to smaller, regional destinations around the country than major cities.

Again, domestic tourism is that section which Mexico is also aiming on. Last year, 102.6 million domestic tourists explored various destinations within the country. In 2020, Tourism Minister Miguel Torruco explains that 59 million Mexicans will travel within the country.

While addressing a ceremony celebrating the country’s Pueblos Mágicos on Monday, Torruco said that about a new national tourism strategy by launching the official Pueblos Mágicos website, a tool joining the visitors with the attractions and tour operators in any of the designated towns who can now register to be listed on the site free of charge.

Developed to help tourism in towns with attractions less explored, the government’s Pueblos Mágicos program has been in operation for 19 years and currently includes 121 destinations.


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