Skal Samui launches video campaign to attract more tourists

Published on : Tuesday, October 13, 2020

Skal Samui has recently decided to launch a new destination video along with a series of public relations activities as a part of its new tourism recovery initiative in order to attract more domestic and international tourists. The new promotional video will be debuting under the banners “Rediscover Samui” and “Prepare to Fall in Love” consisting of never-before-seen footage of the best experiences the island has to offer, from white sandy beaches to ethical nature experiences.

The campaign has decided to target mainstream media, bloggers and influencers who will be invited to experience the destination. Some of the key messages conveyed by the campaign include Samui’s clean and safe attractions and environment, improved state of wildlife during the tourism freeze, unrivalled choice of hotels and private villas, huge variety of restaurants and entertainment, and excellent access.

Lutz Mueller, President, Skal Samui, said in a statement that Samui is lucky to have a fantastic collection of world-class hotels, resorts and spas, and mentioned that it the time has arrived to make sure that Thailand’s travellers take advantage of what is right on their doorstep. The campaign is being driven by members of Skal Samui, and the new video is currently available to all Skal Samui members and partners for their own promotional use and can be customised on demand at an extra charge.


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