SATTE GenX fortifies the revival of tourism

Published on : Saturday, October 17, 2020

The largest travel and tourism exhibition of South Asia, SATTE, lately made a successful virtual debut by introducing SATTE GenX, first virtual travel exhibition of this province. The inaugural ceremony saw 122 exhibitors participating in the event and welcomed more than 6600 tourists who got a chance to network and carry out business in a virtual manner. The inaugural edition witnessed the presence of several high profile personalities’ related to tourism markets world over and was attended by over 2000 live audiences.

To quote Yogesh Mudras, MD, Informa Markets India, “This two-day virtual expo brings together some of the world’s leading destinations and companies, eminent speakers, knowledge forum and some unparalleled networking opportunities. Travel and tourism industry have been the most impacted sectors due to the ongoing pandemic. During these challenging times, SATTE with its new digital initiative, is offering an opportunity to the stakeholders of the industry to conduct business from the location of their choice in order to connect with the target audience. SATTE GenX is the industry’s broader plan to gradually reopen the travel, tourism, and hospitality sector. For SATTE GenX, we have got a strong support from international and Indian exhibitors, buyers, associations especially at a much-needed time and this speaks volumes of how this sector is keen to bounce back.”

While commending the virtual initiative by Informa Markets in setting up an exclusive platform for the stakeholders in tourism to network and renew business, Prahalad Singh Patel, Minister for Tourism (I/C), India, said, “SATTE GenX with a host of international and domestic exhibitors is an attempt to help restart tourism global business. This virtual initiative is a new attempt and an out-of- the-box solution to help the industry. I would like to thank all the international tourism board and domestic companies participating in this exhibition. This is a good step for the revival of the tourism segment.” He opined that this segment has been hit the most and we are facing a major hurdle.

To quote Patel, “I have been in touch with all stakeholders to understand various issues and trying to solve them. Domestic tourism is a solution which should be explored for the revival. Our PM had mentioned that travelers should visit 15 destinations in India. We have successfully promoted each and every aspect of India on ‘Dekho apna desh’ webinar series. we are using digital media to the fullest to educate our tourists and promote destinations. We have arranged for guides in different languages at our monuments. To restart tourism, SOPs and protocols are in place with a focus on safety and security. With the Atma Nirbhar scheme, there has been a keen focus on MSME segment which will surely help the tourism industry players.”

With prime aim on making India a cruise tourism hub, the Ministry of Shipping, Govt. of India has collaborated with SATTE GenX for a cruise pavilion. Here, the ministry promoted different ports and cruise liners.
To quote Mansukh Mandaviya, Minister for Shipping (I/C), India, “I am very happy to be a part of SATTE GenX. Since inception of our government, we always had a vision to develop cruise tourism in India. We have tried to bring all the stakeholders like port, immigration, tourism department, post health department, custom department, taxation bodies, tour operators, etc on a common platform. This has helped us to remove the bottleneck in the industry. Due to policy support, the number of calls by cruise has grown from by 120 in 2015-16 to 593 in 2019-20. We are developing world-class cruise infrastructure in Mumbai, Goa, Mangalore, Thiruvananthapuram, and Chennai. Vishakhapatnam and Kolkata have also the same facilities. Guaranteed berth, uniform single rate, online and on-arrival visa, biometric exemption on e-visa for three years, etc have already implemented. We want to put India on the map of global cruise tourism. SATTE GenX will play a vital role in boosting the cruise tourism segment. “

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