Tourism in Kerala is presenting a contrasting picture

Published on : Thursday, March 3, 2022

With relaxing of COVID restrictions and pandemic fear subsiding, tourism in Kerala is presenting a contrasting picture.
On one hand, the Kerala government is striving to attract more tourists to the State with innovative schemeslike caravan holidays and change-of-air themes.

On the other hand, devastated by the pandemic-induced crisis, contract carriage operators, who depend a lot on the travel industry, are groping in the dark for repaying loans taken for their vehicles.

The Kerala government is eager to regain the past glory of tourism in the State with new concepts and ideas with increasing tourist arrivals.

Last week, Kerala tourism minister PA Mohamed Riyaz inaugurated the state’s first caravan park at Vagamon in Idukki district. He said around 353 caravan operators and 120 park developers have expressed interest in this new initiative. More parks have been planned in places like Marayur and Malampuzha.

Kerala tourism recently launched ‘love in the air’ micro video songs of one-minute duration to attract honeymooners from India and abroad. Two other concepts, ‘change of air’ and ‘longstays’ are being thought of to lure urban Indians and families to the State, according to tourism director VR Krishna Teja.

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