Skift IDEA Awards 2022: See the Winners

Category: Airlines & Airports

SkyBuys – The Future of Travel Retail

The SkyBuys – future of travel retail project revolves around industry award winning IP & technology to help duty free & travel retail operators, airlines, airports and travel agents generate a significant increase in ancillary revenue through smart data-driven, retail technology. The technology is currently being white-labeled and integrated into various partner platforms that service the travel industry, which will allow SkyBuys partners to present duty free & travel retail offers, experiences, exclusives to traveling passengers before they travel – and allow retailers, brands and additional partners to present meaningful, contextual and relevant notifications to help passengers become more aware of what is available based on their unique travel itinerary. 

The airline industry currently has less than 5% of the total global duty free & travel retail market, and continues to rapidly lose its collective share. With SkyBuys technology integrated into their IFE(C) devices, digital channels, as well as part of their frequent flyer programs, they are able to leverage SkyBuys real-time data on passengers, locations and products to influence sales at any point to their passengers.The SkyBuys project was developed by world leading aircraft manufacturer, Airbus, to help deliver new services to its fleets and airline clients. 

Not only are they working with groups to increase ancillary revenue, but they are also exploring avenues to help airlines reduce 100s of kilograms of weight and unnecessary space inside the aircraft cabin. During the Airbus program, SkyBuys and Airbus highlighted how each twin-aisle aircraft can save over 300kg of weight by removing the multiple old duty free trolleys. The 3 main takeaway points translated to millions of dollars of fuel saved, higher efficiencies in crew operations and management, new seat allocation potential to lead to new seat revenues.


  • SkyBuys & Airbus

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