J&K Tourism organizes three-day tourism festival in Doodhpathri

Published on : Monday, March 8, 2021

On Saturday, the Tourism department of Jammu and Kashmir started a three-day tourism festival at Doodhpathri tourist resort in Budgam district.

The main aim of organizing this festival is to promote Doodhpathri as an attractive tourist resort akin to Gulmarg and Pahalgam. Doodhpathri is a green, open meadow and beautiful valley about 42 kilometers from Srinagar. A vast meadow with lush green grass increases the beauty of Doodhpathri as a tourist destination.

The water flowing through the meadows resembles a milky appearance from a distance. People say that the cattle grazing here produce a rich quality of milk, which is why the place is known as “Doodhpathri” (Valley of Milk).

Shepherds across the Valley travel to the meadows with their livestock. Doodhpathri is a favorite destination for locals during the summers with the cold breeze and the green lush forest providing relief to visitors.

The three-day festival will host numerous adventure sports, cultural events and display of Kashmiri art and handicrafts for tourists. Large numbers of locals and senior officers of the district administration took part in this event.

Dr. Ghulam Nabi Yatoo, the Director of Tourism in Kashmir said, “This event has been organised to attract tourists. Several roadshows were held and people from across the country visit Gulmarg, Pahalgam. We hope that this event will increase footfall here just like other places. The tourists who participated in the event today may return as ambassadors and bring more people in the coming years.”

“I am very excited about the revival of tourism here. The activities here are quite winter-oriented and I am sure that tourists will have a good time. I request all tourists to come and see Doodhpatri and add this piece of heaven to their travel list,” said Nasir, a local radio jockey taking part in the event.

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